Director, Public Relations
SickKids Foundation
Sandra Chiovitti is the Director of Public Relations at SickKids Foundation in Toronto, Canada, where she has worked for more than a decade, following several roles at PR agencies. SickKids Foundation raises money for The Hospital for Sick Children (SickKids) and is one of the largest charities in Canada. The Foundation is currently in a 5-year campaign to raise $1.3 billion to build a new SickKids.
She leads the strategy for earned and owned content, including media relations, issues management, internal communications, content production, social media and influencer programs, and the patient and celebrity ambassador program. Her PR team is part of an integrated Brand Strategy & Communications team of about 30 people building the #1 charity brand in Canada.
Prior to SickKids Foundation, Sandra worked at three different PR agencies where her client work was focused on the consumer packaged goods sector. She also did a stint in corporate communications at Canada Post.
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